Tourism and trade
Welcoming the world to Queensland
Host with the most. Literally.
Already globally renowned for our sparkling coastline, idyllic islands, ancient rainforest and rugged outback, Queensland will be on show for the world to see. Brisbane 2032 invites visitors to go beyond the sporting achievements and state-of-the-art stadia to explore more, delve deeper and experience the quintessentially Queensland culture, lifestyle and environment.
estimated global audience
All eyes trained on Queensland
In 2032, a worldwide audience across more than 200 countries will watch the Brisbane 2032 Olympic and Paralympic Games against the inspiring backdrop of Queensland’s cities. It’s an unrivalled opportunity to showcase what the state has to offer locals, visitors and investors.
Brisbane 2032 will bring a $4.6 billion boost in tourism and trade for Queensland alone...
A defining time for Brisbane and Queensland
Brisbane 2032 is a winning moment for Queensland businesses, big and small, attracting new investment and international trade partners. Around 50 per cent of international visitors coming to the Brisbane 2032 Olympic and Paralympic Games will also visit regional Queensland, making it a win-win for all Queenslanders.
Tourism and trade boost for Queensland
Tourism and trade boost for Australia
A global destination for tourism and a place to do business.
One state, one dream
Brisbane 2032 will showcase Queensland on the world stage. The Queensland Trade and Investment Strategy 2022-2032 has been developed in consultation with Queensland industry and leverages the Games to promote Queensland, boost exports and grow investment and jobs.
is the Yuggera word for Brisbane.
Images courtesy of
Big Red Bash and Tourism and Events Queensland; Tourism and Events Queensland; Additional images from iStock, Unsplash.